• 13-MAY-2014

  • SOURCE: General Motors - Global

Beautiful New….Electric Car?

When it Comes to Hot New Models, Looks Can Be Deceiving

Technically-advanced, extended range electric cars like the ELR, aren't usually lauded for their looks. But at last year's Detroit auto show Cadillac won raves for the styling of its latest model, the ELR.

And for this beauty's coming out party, Cadillac decided that instead of inviting the usual gang of automotive journalists to preview the car, they gathered some popular lifestyle journalists to let them judge the car on an emotional level. Their response was not surprising. While a photographer from Men's Journal "wanted to pull over twenty times to take pictures" a reporter from Playboy confirmed that the "efficiency story" would resonate with his readers!

And according to Holly Reich from Elite Traveler, perhaps the greatest benefit of the ELR is that it doesn't yell at you "I'm an electric car. I'm a really good citizen. I'm driving one. No it just say's I'm a Cadillac but I'm different."