SOURCE: General Motors - Global
Buick Design Tour in Motor City
Every artist has his or her own signature, and every piece of art embodies that signature no matter the industry, material or shape. "Designing a vehicle is truly an art and each vehicle needs to embody the brand's signature in a unique way" Ven Lai, Buick Color and Trim designer.
Buick created an event concept to showcases its signature style while highlighting some of Detroit's most influential artists which include Graem Whyte, Adam Shirley, Andy Kem and Bryan Baker. The tour was made possible thanks for the collaboration of Re:View Contemporary Gallery.