• 11-JAN-2012

  • SOURCE: General Motors - Global

Calling All Developers: OnStar Looking for Next Big App

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OnStar will give selected developers access to a proprietary application program interface (API) to create innovative mobile applications designed to interact with OnStar's suite of services.

OnStar services are enabled by its Advanced Telematics Operating System. ATOMS is the most-powerful automotive cloud platform in the market today – connecting to more than 6 million OnStar customers. Apps created using the API will deliver services and functionality in the same manner. Giving safe access to the ATOMS Cloud Platform is part of a broad 2012 growth initiative OnStar announced Sunday at the Consumer Electronics Show.

"Research shows that the amount of mobile applications for the Android and iOS platforms is likely to double in the next 12 months," said OnStar President Linda Marshall. "Customer demand is driving a new marketplace for a variety of automotive applications.

"With this step we believe we can broaden our portfolio, grow our business and enable our customers to achieve additional functionality from their vehicle using their computer, smartphone, tablet or other devices," Marshall said.

Internal research of OnStar's customer base revealed that emergency and security services are most important to customers followed by navigation, vehicle information and diagnostics. OnStar will continue to develop and expand services in these areas, but the proprietary application interface could lead to a further-customized experience for many customers.

"We want to give people 1,001 reasons to keep their OnStar subscription active," said Eric Litt, chief information officer, OnStar. "We feel that opening up our proprietary API to developers will ensure that OnStar continues to keep customers connected in ways they never thought possible."

The first partner to use OnStar's API will be eNav, service. An API solution was also used in the company's beta test of www.onstar.com.