SOURCE: General Motors - Global
Camaro Helps Rev Up Summer Blockbuster 'Turbo'
Get a Sneak Peek at the Real-Life Replica of the Concept Camaro Featured in DreamWorks Animated 3D Movie
In one of the most anticipated films of the summer, a little snail named Turbo who has always dreamed of being fast, miraculously receives the speed he has always wanted after an encounter with a Chevrolet Camaro. Turbo puts his new found super-speed to good use pursuing his impossible dream of winning the Indy 500.
While movie goers are familiar with cars being featured prominently in film, this first of its kind collaboration between Chevrolet and DreamWorks Animation serves to enhance the film's racing-inspired theme and adds a layer of authenticity to this wild ride of a story.
Steve Tihanyi, GM's General Director for Branded Entertainment and James Bell, GM's Head of Consumer Affairs give a first glimpse of what to expect to see in the movie along with a special real-life replica of the custom Camaro featured in Turbo. They also talk about why GM became involved in this project and how viewers can win a trip to the premiere of the movie in your city.
Available content includes soundbites from James Bell and Steve Tihanyi, and B-roll.