• 20-OCT-2012

  • SOURCE: General Motors - Global

Chevrolet's Long Tradition of Providing Young People with Access to Professional Experiences, Arts and Sports

Chevrolet not only continues to work with Hollywood on brand cooperation concepts, but also showcases young film-making talent through ongoing initiatives with MOFILM and Young Creative Chevrolet, Chevrolet's pan-European art and design contest that also includes a video discipline. YCC, the pan-European art and design contest that was launched by Chevrolet in 2007, is distinguished by its emphasis on real-world experience and exposure to creative professions. YCC 2012 attracted record-high submissions in fashion, photography, video and visual arts from 24 European countries. In addition to attending Chevrolet Film Night, YCC winners will take part in a half-day workshop at the GM Advanced Design Studio in North Hollywood, where cars of the future are being designed.The brand is also supporting new talent through its involvement with MOFILM, the pre-eminent crowdsourcing site for video. Since 2009, Chevrolet and MOFILM have partnered in Europe, India and the U.S.