SOURCE: General Motors - Global
Chevrolet Renews Major League Baseball Sponsorship
Becomes Official Automotive Sponsor of MLB and USA Baseball’s Play Ball Initiative
DETROIT – Chevrolet announced today that it has renewed its Major League Baseball (MLB) sponsorship, a partnership that dates back to 2005. Chevrolet will continue to be the Official Vehicle of Major League Baseball and also becomes the Official Automotive Sponsor of MLB and USA Baseball’s Play Ball initiative.
Chevrolet is joining MLB and USA Baseball for the second season of the Play Ball initiative, a collaborative effort to encourage participation in baseball and softball activities among all age groups, especially youth. In addition to year-round local events, MLB and USA Baseball are holding an inaugural Play Ball Weekend that will feature youth baseball activities across the country.
“Chevrolet’s partnership with Major League Baseball is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level through the support of hometown teams at both the professional and youth levels,” said Paul Edwards, U.S. vice president of Chevrolet Marketing.
“Providing young people with more access and opportunities to play baseball is an important priority for us,” said Noah Garden, MLB Executive Vice President, Business. “Chevy’s commitment to youth baseball aligns perfectly with the goals of Play Ball. This renewal displays an ever-increasing commitment to our partnership and to youth baseball players all over the country.”
Since 2006, Chevrolet has been supporting Baseball at the youth level in communities across the country through a grassroots, community outreach program called Chevy Youth Baseball. The program is geared toward bringing together a great American brand, Chevrolet, with our National Pastime.
"At Chevrolet, we appreciate the power of play and the profoundly positive effect it has on kids. Baseball helps kids develop, connect with each other, and learn sportsmanship; and it ultimately brings families and communities together," said Edwards.
Participating youth baseball leagues receive equipment, sponsorship checks and fundraising opportunities from Chevrolet, as well as unique Major and Minor League Baseball experiences such as exclusive instructional clinics. In the last 10 years, Chevy Youth Baseball has donated more than 90,000 equipment kits, renovated 9,400 parks and impacted more than 5.2 million kids across the US.
This multi-year sponsorship agreement maintains Chevrolet’s exclusive category rights and the car company will continue to present two of Baseball’s most prestigious awards: the Ted Williams All-Star Game Most Valuable Player Award and the World Series Most Valuable Player Award.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.com.