SOURCE: General Motors - Global
GMC at Super Bowl XLVIII
Even before the game kicks off, there will be plenty of action on Super Bowl Boulevard Engineered by GMC. In Times Square from January 29 through February 1, there will be concerts, football skills challenges, and fans can check out the GMC display where they can get their picture on the EA SPORTS Madden NFL 25 cover and take a photo with the Super Bowl MVP trophy.
Additionally, fans can take a wild ride down Broadway on the Toboggan Run Engineered by GMC. Standing 58 feet tall and stretching 180 feet down Broadway between 40th and 41st Streets, the toboggan run will cost $5 per ride with proceeds benefitting Million Trees NYC, a New York charity.The entire GMC family of vehicles will be displayed along Super Bowl Boulevard, including the all-new 2015 Yukon and 2014 Sierra Denali.
GMC continues its partnership with the NFL and the fan-elected Never Say Never Moments award presented at the "3rd Annual NFL Honors" awards show airing nationally on February 1. GMC is also a sponsor of the NFL Characters Unite public service program and NFL Total Access.