• 17-SEP-2013

  • SOURCE: General Motors - Global

New Study Reveals an Alarming Number of Parents Drive Without Buckling Up Children

It only takes one time for a child to be riding in a car, not buckled in, for a life to be changed forever. Motor vehicle crashes are a leading cause of death to children and while the number of children dying in car crashes has declined by 58 percent since 1987, a new survey being released shows that the trend toward buckling up kids on every ride could be heading in the wrong direction.

As part of National Child Passenger Safety Week (September 15-21), Safe Kids Worldwide has released "Buckle Up: Every Ride, Every Time," a new study funded as part of a $2 million grant from the General Motors Foundation, that finds an alarming percentage of parents are not always taking the time to ensure their children are safely secured in vehicles.

According to the report, one in four parents admitted to having driven without their child buckled up in a car seat or booster seat. Further, 21 percent of parents said it was acceptable to drive with their child unrestrained if they are not driving far. However, 60 percent of crashes involving children occur 10 minutes or less from home. Some parents (16 percent) also feel it is acceptable to allow children to ride unrestrained on overnight trips. However, this is the time period when children are most likely to be injured in a crash.

In Interviews on September 17, Kate Carr, President and CEO of Safe Kids Worldwide is available to talk about the report and remind parents about how important it is to make sure their child is buckled up: every ride, every time. She will demonstrate some appropriate child safety seats as well as demonstrate the correct installation into a car.