• 27-SEP-2012

  • SOURCE: General Motors - Global

Opel Introduces the All-New Opel ADAM

The all-new ADAM, Opel's chic, urban small car, is expected to turn many heads at its world premiere at the "Mondial de l'Automobile" when its virtually unlimited potential for customization is revealed. A broad collection of different ADAM models is displayed at the Opel booth (Hall 5.2, stand 501), showcasing an enormous choice of trims and personalized options that no other car maker offers. These include stylish headliners, subtle backlit instrument panel decors and colorful wheel clips. Rather than offering conventional trim hierarchies, the ADAM caters for a variety of individual tastes thanks to three different trim worlds: ADAM JAM is fresh and funky, ADAM GLAM is glamorous and stylish and ADAM SLAM is muscular and sporty.

With the all-new ADAM, Opel is entering the growing fashion-led A-segment. Measuring almost 3.70 meters in length (1.72 meters width excl. mirrors), the Opel ADAM is an agile and funky three-door perfect for urban environments with driving dynamics for outside the city. Inside its cabin, the Opel ADAM offers seating for four people who benefit from a premium-inspired atmosphere and a high degree of roominess unusual for a small car.

The order books for the ADAM are now open. The new model can be configured online using the country-specific Opel website, before it arrives at the dealers from January 2013.