SOURCE: General Motors - Global
Small Business Drives the Economy and Pickup Trucks Drive Small Business
Economic/Automotive Analyst, Rebecca Lindland and GM Head of Consumer Affairs, James Bell Talk About Positive Signs for the Economy
There are several key signs that the US economy is picking up. In the first quarter of 2013 new home construction was up 20% over last year. There have been net job increases for 30 consecutive months and household balance sheets have improved slightly with assets increasing and debts decreasing. And then there is the "pickup indicator". According to Kelly Blue Book Automotive Insights, the sale of full-size pickup trucks has increased an astounding 26% year over year reflecting an increase in small business owners' confidence in the economy. Small businesses drive the US economy and pickup trucks drive small businesses!
Nearly every major pickup truck manufacturer (GMC, Ford, Dodge, Chevrolet) has introduced a new, redesigned vehicle in the last year, targeting the new truck driver, with better fuel economy; driveability, and new interior technologies. And, nowadays, with so many SBOs running their businesses out of their trucks during the week and shuffling their families around in them on the weekend, they need a pickup that can do double or triple duty; a work truck, an "office on wheels" and a luxury vehicle. According to GM's Head of Consumer Affairs James Bell, most full-size pickup trucks are designed to deliver the features new truck owner are looking for including state-of-the-art technologies, connectivity solutions and comfortable interiors.
Bell and economic and automotive analyst Rebecca Lindland talk about what the recent increase in pickup truck sales means for the economy and also what the new truck owner is looking for. Bell also unveils the 2014 Silverado High Country, Chevy's foray into the luxury pickup segment, and provides a tour of the truck, both inside and out. He also discusses why now is a good time for companies like Chevy to be adding a new line of trucks.
Available content includes soundbites from James Bell and Rebecca Lindland, and B-roll.