• 31-JAN-2014

  • SOURCE: General Motors - Global

Super Bowl XLVIII Come to New York and Broadway Becomes "Super Bowl Boulevard"

James Bell, Head of Consumer Affairs, General Motors, & Mike Tirico, ESPN Broadcaster

NFL Hall of Famer Marshall Faulk, ESPN's Mike Tirico and GM's Head of Consumer Affairs James Bell Get in on the Action

This year, one of the world's biggest sporting events will take place on one of the biggest stages and the Big Apple along with the NFL and GMC is going all out to welcome fans from all over by transforming a stretch of Broadway in Midtown Manhattan into "Super Bowl Boulevard."

While only 80,000 fans can attend the game, "Super Bowl Boulevard" will allow hundreds of thousands of fans from around the world to participate in Super Bowl Week excitement and experience a free football festival never seen before in New York City. Visitors can participate in many interactive activities that allow them, among other things to throw a touchdown, catch a pass, or kick a field goal, but one of the most exciting attractions this year will be an actual toboggan run.

Live from Times Square on January 30, NFL Hall of Fame running Back Marshall Faulk, ESPN Broadcaster Mike Tirico and Head of Consumer Affairs for GM James Bell will be on site to give your viewers a look at the event and talk about all of the buzz surrounding this year's game.

They will also talk about Character's Unite, an award-winning public service program created to address the social injustices and cultural divides still prevalent in our society. The ongoing campaign is dedicated to supporting activities and messaging that combat prejudice and intolerance while promoting understanding and acceptance — on-air, online, and in communities across the country. For more information go to http://www.charactersunite.com/.