SOURCE: General Motors - Global
SXSW: You Design it, You Drive It
Every March, more than 30,000 people descend on Austin, TX for South by Southwest! It all started in 1987 with Austin musicians feeling isolated from the rest of the world, so they decided to create this annual gathering. Since then it has grown into one of the biggest music, film and interactive events of the year with more than 2,000 acts and 90 stages.
Along with hundreds of other brands, Chevrolet is building buzz with the millennial generation at SxSW by throwing parties, contests and jam sessions. They will also be showcasing two new concept cars, the Tru and the Code, to see what "drives" the next generation buyer. Attendees who come to the concept car showcase will be able give their two cents and help design the interior of the Tru and the Code. Those unable to attend, can vote on their favorite design via Facebook as part of Youth Concept Car Contest. http://www.facebook.com/chevrolet.