• 06-AUG-2013

  • SOURCE: General Motors - Global


Ask any kid what they want to be when they grow up and you'll get an almost infinite number of answers. But ask a parent what they want their child to be when they grow up and, these days, you may get one predominant answer – employed! And while unemployment statistics vary, many large companies are having difficulty filling high paying positions that require candidates with a STEM (Science, Technology, Engineering and Mathematics) based education.

This is why the FIRST® Robotics Competition is more than just an exciting extra-curricular activity and fiercely competitive team sport. It is actually the beginning of a student's recruitment connection with the companies who both provide sponsorship and are actively looking to recruit the innovators, scientists and engineers of tomorrow. Founded in 1992 by Dean Kamen, inventor of the self-balancing, two-wheeled personal transporter known as the "Segway", FIRST® attracts hundreds of thousands of students each year as well as hundreds of major corporations like Google, Microsoft, Johnson and Johnson, Underwriter's Laboratories, Boeing, Infineon and General Motors who provide hundreds of thousands of dollars in sponsorship and support.

This year, General Motors will directly sponsor more than 70 teams in the FIRST® Robotics Competition and provide additional sponsorship and event support to over 600 teams in other programs such as the FIRST® LEGO League and the FIRST® Tech Challenge. Tim Grewe, the Director of the FIRST® Program at General Motors, and James Bell, GM's Head of Consumer Affairs, talk about why being involved in this program is so important to companies like GM and why it is key for recruiting future talent. They also explain how parents can get their child's school involved if no team currently exists.

Available content includes soundbite from James Bell and Tim Grewe, and B-roll.