• 04-SEP-2013

  • SOURCE: General Motors - Global

Time to Make the Robots!

As Kids Head Back To School and the New Season of FIRST® Programs Begin, Learn Why Corporations Like General Motors Use This Hi-Tech Team Sport To Recruit the Next Generation of Innovators, Scientists and Engineers

Ask any kid what they want to be when they grow up and you'll get an almost infinite number of answers. But ask a parent what they want their child to be when they grow up and, these days, you may get one predominant answer – employed! And while unemployment statistics vary, many large companies are having difficulty filling high paying positions that require candidates with a STEM (Science, Technology, Engineering and Mathematics) based education.

This is why the FIRST® Robotics Competition is more than just an exciting extra-curricular activity and fiercely competitive team sport. It is actually the beginning of a student's recruitment connection with the companies who both provide sponsorship and are actively looking to recruit the innovators, scientists and engineers of tomorrow. Founded in 1992 by Dean Kamen, inventor of the self-balancing, two-wheeled personal transporter known as the "Segway", FIRST® attracts hundreds of thousands of students each year as well as hundreds of major corporations like Google, Microsoft, Johnson and Johnson, Underwriter's Laboratories and General Motors who provide hundreds of thousands of dollars in sponsorship and support.

This year, General Motors will directly sponsor more than 70 teams in the FIRST® Robotics Competition and provide additional sponsorship and event support to over 600 teams in other programs such as the FIRST® LEGO League and the FIRST® Tech Challenge.

Available content includes soundbite from Emily Wu and Tom Stephens, and B-roll.