• SOURCE: General Motors - Global

GM Black Friday Fonted Package



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General Motors

A look at how shoppers are using the Buick Encore to help them with their Black Friday shopping, Video package with lower thirds.
FADE IN: Video: (((Announcer voice over))) If you’re like millions of other Americans whose palms are now getting sweaty, anticipating Black Friday shopping - you’re looking for an edge when it comes to bagging the best deals. Shopping guru, Michelle Madhok’s number one tip: Go big! Soundbite 1 - Michelle Madhok, SheFinds.com 21:30:33:21 (((Soundbite))) If you are going for a doorbuster deal make sure you are aiming for the big item…, because 70% off a television is worth more than 70% of a pair of gloves or some toys. (((voice-over))) But going big isn’t necessary when it comes to your car according to Michelle Krebs of Edmunds.com. Soundbite 2 – Michele Krebs, Edmunds.com [00:00:04] Video: folding down seats (((Suggested Soundbite))) Everybody’s going to be at the malls and the parking spots are going to be at a premium. The Buick Encore is this tiny little package on the outside so it can squeeze into all kinds of parking spaces, but it’s got a ton of room for all of the things you buy at the mall on the inside. So it’s the perfect Black Friday car. Video: *Cargo and load capacity limited by weight and distribution. (((Voice Over))) With the backseat down the Encore has over 48 square feet of ‘present packing’ space, and the front passenger seat folds down to accommodate items up to 8 feet long. Soundbite 3 – Michelle Madhok, SheFinds.com 33:58 (((Soundbite))) Going shopping during the holiday season requires some prep. … You want to make sure you area wearing comfortable shoes, comfortable clothes; clothes you can try things on over. Maybe a bottle of water, some snacks. You don’t want your blood sugar to drop. Soundbite 4 – Michelle Krebs, Edmunds.com [00:00:09] (((suggested soundbite))) Everybody’s busy with lists of who they’re buying for, … the Buick Encore …has a lot of technology that helps you stay aware of things going on around you. You’ve got rear back up cameras so you can make sure that when you’re leaving the mall you’re not going to hit another car. Video (((voice-over))) So this shopping season, go big! But be safe and enjoy the experience.
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