• SOURCE: General Motors - Global

GM Heatstroke Fonted Package



General Motors and Safe Kids provides tips to prevent heatstroke for children in cars , Video package with lower thirds.
FADE IN: DT4436 Anchor o/c suggested lead-in Video: (((Announcer voice over))) As warm weather arrives parents and caregivers of small children need to be extra vigilant when it comes to the little ones and automobiles. Soundbite 1: Wes Bender, Safe Kids 1:31:38 (((Suggested Soundbite))) As you can see today on a relatively cloudy and comfortable day, 82 ° outside, the temperature inside this car right now is 114° degrees.. Video: (((Announcer voice over))) Wes Bender works for Safe Kids USA an organization dedicated to preventing accidental deaths and injuries to children. Soundbite 2 – Wes Bender, Safe Kids 1:32:48 Video: Soundbite: It’s never okay to leave a child alone in a vehicle. Small children because of their size, their core temperature, the body temperature can rise much quicker than that of an adult… Video: (((voice-over))) On average there are 30 to 40 heatstroke deaths each year. Many of those are because distracted parents have forgotten they have a child in the backseat. So child safety engineers at General Motors have been working closely with Safe Kids to come up with tips for parents, so they don’t forget. Soundbite 3 – Julie Kleinert, General Motors Video: Wes putting briefcase in backseat 1:05:21 (((Soundbite))) One of the suggestions that we have is to make sure that you place an object that you need in the rear seat near the child so that when you go to get that object, such as a briefcase or a purse or a cell phone, that you will remind, be reminded of that your child is in the backseat. Video: (((Announcer Voice-Over))) Also several children die each year while playing in parked cars and don’t know how to get out. So keep your vehicles locked at all times and put the keys away safely. Safe Kids USA and GM believe that awareness and education are the most effective ways to prevent this kind of tragedy. And it’s not only for parents and caregivers. If anyone ever sees a small child unattended in a vehicle they should call 9-1-1 immediately.
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