• SOURCE: General Motors - Global

Highlights from the 2013 SEMA Show



Edited Package
(((Announcer voice over))) Drag Racing… Customizing… And NASCAR superstars… …if you love cars, Las Vegas during the Specialty Equipment Marketers Association Show is where you want to be. (((Suggested Soundbite))) I’ve been coming to SEMA since 2003 or four. Obviously a huge automotive show. And covers all the bases of racing and automotive side of things, ...We’re here to drive some people around the track in these new Chevys. ((Voice Over))) It’s not hard to see why over 60,000 people show up to comb through 2,500 exhibits and pour over hundreds of new and old, hot rods and dream machines. (((soundbite))) The SEMA show… largest gathering of small businesses in country, its’ all the folks who make the great products for people who love their cars and trucks. Voice Over: One person who loves his cars and trucks is NASCAR legend and Chevrolet dealer, Jeff Gordon, who Chevy invited to help design an SS concept. (((Soundbite))) Come to SEMA, aftermarket products and just great products in general and be able to take your car and put your personal touch on it… here at SEMA, it’s great to be a part of the Chevy team. Voice-over In what can only be a good sign for the economy, this year’s show will set records for attendance and exhibits, and while most are small businesses, big manufacturers like Ford and Chevy recognize that customization as a growing and profitable trend. Soundbite: One of the benefits of buying performance parts from the manufacturer is we use the same designers and engineers to do the vehicle as we do to do the parts… So for example I’m standing here with a Sonic. We offer 5 performance parts. We design engineer and test them the same way we do the vehicle so we can back them with a warranty. (((voice-over))) The SEMA is a business to business show and closed to the general public, until it’s final day, when all of the vehicles parade out of the Las Vegas Convention Center for all the gearheads and enthusiasts to see. I’m XXX..
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