• SOURCE: General Motors - Global

The future of Cadillac in Europe



Shoot Date

04 Mar 2014

Shoot Location

Geneva, Switzerland

Production Company

GHOST produzioni_digitali

R-roll and edited package
Cadillac is one of the fastest growing full-line automotive premium brands in the world. At the Geneva Motor Show 2014, Thomas Sedran, President of Chevrolet and Cadillac Europe and Uwe Ellinghaus, Chief Marketing Officer, Global Cadillac, reveal first elements of Cadillac’s future strategy for Europe and talk about Cadillacs innovative cooperation with Uber during the show. Cadillac’s Executive Chief Engineer, David Leone, presents the ATS Coupe and the all-new Escalade that both celebrate their European debut in Geneva. European sales of these two new models will start in autumn and winter of 2014.
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