04 Mar 2014
R-roll and edited package
Cadillac is one of the fastest growing full-line automotive premium brands in the world. At the Geneva Motor Show 2014, Thomas Sedran, President of Chevrolet and Cadillac Europe and Uwe Ellinghaus, Chief Marketing Officer, Global Cadillac, reveal first elements of Cadillac’s future strategy for Europe and talk about Cadillacs innovative cooperation with Uber during the show. Cadillac’s Executive Chief Engineer, David Leone, presents the ATS Coupe and the all-new Escalade that both celebrate their European debut in Geneva. European sales of these two new models will start in autumn and winter of 2014.
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