• 27-OCT-2013

  • SOURCE: General Motors - Global

Young Creative Chevrolet (YCC) Winners Celebrate Art of Football at Memorable Manchester Event

To honor the top winners of pan-European art and design contest Young Creative Chevrolet (YCC) 2013, Chevrolet hosted an invitation-only event, which joins up two seemingly unrelated passions: art and football. The YCC 2013 award festivities, held on October 25-27 2013 in Manchester, U.K., and bring together European YCC winners and special guests for a unique program designed around the YCC 2013 creative theme, the global phenomenon of football. The contest theme was originally inspired by Chevrolet's increased support of football and its fans through sponsorship of U.K. Premier League teams Manchester United and Liverpool FC, the U.S. Soccer Federation and the ambitious One World Futbol Project.

To set the mood for the weekend, the 21 European YCC 2013 winners and special guests – including the creative leaders comprising the European YCC 2013 jury – first went on a private tour of Old Trafford, the fabled home ground of Premier League champions Manchester United. Former star player and Manchester United "Legend" Denis Irwin, who played with the club from 1990 to 2002, joined the tour and attended YCC Award Night.

The festivities officially began with Chevrolet Photo Night, an art-centric event held at Dukes 92, the festive canal-side venue that harkens back to Manchester's industrial past.

On the second day of the program, YCC winners and special guests will delve into street photography within the context of the world's most popular football club, Manchester United. The esteemed panelists will conduct hands-on workshops around documenting the authentic fan experience at a Premier League match (Manchester United vs. Stoke City).

Available material include edited packages on the YCC 2013 with Manchester United and Top Tips on Street Photography as well as interviews with YCC winners and Chevrolet executives.