• SOURCE: Gillette

Light It Up



Shoot Date

28 Jul 2012

Shoot Location

Boston, MA, United States

The event used multiple projectors to display video images of Ryan Lochte and Tyson Gay in action on massive screens of particulate water vapor sprayed into the air above the Boston Harbor adjacent to Boston's Institute of Contemporary Art. Powerful underwater pumps 100 feet from the water's edge created two video projection canvases by spraying a mist of water into the air. One screen of misted water measured 120 feet wide by 55 feet tall. The other screen measured 80 feet wide by 30 feet tall. A patented video mapping technology displayed customized graphics, animations and video footage onto these enormous water screens as the images were projected from some of the brightest, most powerful video projection equipment on the planet.
Usage Rights/Restrictions
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.


  • Client Relations