• 22-JUN-2016


Boots UK Creates Unique Digital Shopping Experience by Developing Mobile App with IBM

Boots UK is the first retailer in the world to roll out the IBM MobileFirst for iOS Sales Assist app -- powered by analytics -- for colleagues across its 2,500 store network

Boots, the UK's leading pharmacy-led health and beauty retailer, and IBM today announced that Boots has launched Sales Assist, an IBM MobileFirst for iOS app, across its UK stores to make it easier and simpler for customers to get hold of the products they need.

IBM is working with Boots UK to further evolve the app and support the retailer's vision to use mobility to change the way customers shop. Boots UK is part of the Retail Pharmacy International Division of Walgreens Boots Alliance, Inc.,  the first global pharmacy-led, health and wellbeing enterprise.