• SOURCE: IBM

5 in 5: Touch

ID

265804

Shoot Location

United States

Production Company

Ogilvy

Description
In 5 years, you will be able to touch through your phone. IBM is working on bringing a sense of touch to mobile devices, and bringing together virtual and real world experiences for a number of industries including retail. Shoppers will be able to "feel" the texture and weave of a fabric or product by brushing their finger over the item's image on a device's screen. Every year IBM makes predictions about 5 technology innovations that stand to change the way we live within the next 5 years. See the other predictions at http://www.ibm.com/5in5.
Shotlist
In 5 years, you will be able to touch through your phone. IBM is working on bringing a sense of touch to mobile devices, and bringing together virtual and real world experiences for a number of industries including retail. Shoppers will be able to "feel" the texture and weave of a fabric or product by brushing their finger over the item's image on a device's screen. Every year IBM makes predictions about 5 technology innovations that stand to change the way we live within the next 5 years. See the other predictions at http://www.ibm.com/5in5.
Usage Rights/Restrictions
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.

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