IBM Tees Up 50 New TV Spots That Play Only Once During the Masters Golf Tournament



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TV Spot
On Wednesday, April 9, IBM will launch a new brand campaign, "Made With IBM," with 50 different TV spots that will air only once during live programming of the Masters golf tournament, April 9-13, on CBS and ESPN. The campaign will present 50 unique mini-stories that show how companies are collaborating with IBM to use the technology blocks of the new world at work - Big Data, cloud computing, mobile devices and Watson. This spot features Silicon Valley entertainment startup Music Mastermind, which is working with IBM to move to the cloud to reach more customers around the world. For more information, contact Laurie Friedman, IBM 914 499 4608 laurie1@us.ibm.com
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