On Wednesday, April 9, IBM will launch a new brand campaign, "Made With IBM," with 50 different TV spots that will air only once during live programming of the Masters golf tournament, April 9-13, on CBS and ESPN. The campaign will present 50 unique mini-stories that show how companies are collaborating with IBM to use the technology blocks of the new world at work - Big Data, cloud computing, mobile devices and Watson. This spot shows how Italian TV network Sky Italia is using real-time data analytics to improve the customer experience. For more information, contact Laurie Friedman, IBM 914 499 4608 firstname.lastname@example.org
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