• SOURCE: IBM

IBM Tees Up 50 New TV Spots That Play Only Once During the Masters Golf Tournament

ID

326129

Production Company

IBM

Description
TV Spot
Shotlist
On Wednesday, April 9, IBM will launch a new brand campaign, "Made With IBM," with 50 different TV spots that will air only once during live programming of the Masters golf tournament, April 9-13, on CBS and ESPN. The campaign will present 50 unique mini-stories that show how companies are collaborating with IBM to use the technology blocks of the new world at work - Big Data, cloud computing, mobile devices and Watson. This spot shows how Italian TV network Sky Italia is using real-time data analytics to improve the customer experience. For more information, contact Laurie Friedman, IBM 914 499 4608 laurie1@us.ibm.com
Usage Rights/Restrictions
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