SOURCE: Kia Motors America
First TV Spot for Kia Motors' All-New K900 Flagship Sedan Will Tip-Off on Christmas Day
"Kia has always been willing to challenge the status quo, and with next year marking our 20th anniversary in the U.S., we are making our boldest statement yet and redefining what the Kia brand stands for with the launch of the K900," said Michael Sprague, executive vice president, marketing & communications, KMA. "The K900 is a modern and new twist on luxury, and our campaign provides a long-term platform to speak to and engage with confident, independent thinkers who actively seek out new products and unique ideas from up-and-coming brands."
Created by David&Goliath, KMA's advertising agency of record, "Preconceived Notions" will also be available for viewing beginning on Dec. 25 at YouTube.com/Kia, and the fully integrated campaign will incorporate TV, digital, print, experiential, social media and CRM components.