• 07-FEB-2014

  • SOURCE: Kia Motors America

Kia Motors America Announces Organizational Changes

Kia Logo
Michael Sprague Assumes New Position of Executive Vice President of Sales and Marketing; Adam Perlow Named Vice President of Sales Operations

Kia Motors America (KMA) today announced that effective immediately, Michael Sprague, formerly executive vice president of marketing and communications, has assumed the newly created role of executive vice president of sales and marketing following the departure of executive vice president of sales, Tom Loveless. Under the new organizational structure, Adam Perlow, formerly KMA's eastern region executive director, has been named vice president of sales operations and will report to Mr. Sprague.

Sprague, who joined KMA in 2008, will serve as the central point of contact for all sales and marketing activities, and as part of the restructuring, retail development will report to him. During his tenure, KMA has successfully launched 16 all-new or significantly redesigned vehicles while also increasing consumer awareness, perception and consideration for the brand through expanded marketing activities, including: Super Bowl advertising, the award-winning hamster marketing campaigns for the Soul urban passenger vehicle, and high-profile sports marketing initiatives including Kia's "Official Automotive Partner" relationships with the NBA and LPGA.

"On behalf of KMA, we thank Tom for his contributions to Kia's growth in the U.S., and we wish him success in all his future endeavors," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia. "This restructuring is intended to support our long-term strategy and continued growth in the U.S. market."


  • Client Relations