• 28-OCT-2014

  • SOURCE: Kia Motors America

Kia Motors and NBA Expand Partnership With New Multiyear Agreement

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The National Basketball Association (NBA) and Kia Motors America, Inc. (KMA) today announced a new multiyear extension of their marketing partnership, which began in 2008. In addition to continuing to serve as the league's Official Automotive Partner, Kia also now is recognized as the Official Luxury Vehicle of the NBA, following the recent introduction of the brand's modern and elegant K900 rear-drive luxury sedan. Kia will continue as the Official Automotive Partner of NBA All-Star and the title partner of Kia NBA Tip-Off, the Kia NBA Performance Awards, and the Kia NBA All-Star MVP award. Kia also will expand its relationship to serve as an Official Automotive Partner of the Women's National Basketball Association (WNBA) and NBA Development League (NBA D-League).


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