• 02-JUL-2014

  • SOURCE: Kia Motors America

KIA TOPS MAINSTREAM BRANDS IN STRATEGIC VISION'S TOTAL QUALITY INDEX STUDY

kia soul
Kia Motors America's (KMA) two most popular vehicles, the 2014 Optima and 2014 Soul, were ranked at the top of their respective segments in Strategic Vision's Total Quality Index Study. Kia's youthful, stylish and well-built vehicles earned the brand the highest Total Quality score of all mainstream brands in this year's annual study. The Soul captured the best score in the small multi-function car segment for the second year in a row. Analysts at Strategic Vision look for brands and products that are innovative, bold and smart. Customers' perceptions of quality also play a major role in overall scores for brands and vehicles.

"Kia has always embraced its challenger spirit with products that disrupt their segment by offering head-turning design elements, premium features and cutting-edge technology, all at an outstanding value," said Michael Sprague, executive vice president of sales and marketing, KMA. "The results of Strategic Vision's Total Quality Index Study are tangible evidence of the progress Kia has made through our long-term strategy to strengthen the brand, concentrate on quality and elevate the ownership experience for Kia buyers."