• 08-FEB-2012

  • SOURCE: Kia Motors Corporation

Kia Dreams Big with Track'ster Concept Car Unveil at 2012 Chicago Auto Show

Kia Track'ster concept
What happens when a dream becomes reality? In the case of the Kia Track'ster concept unveiled at today's Chicago Auto Show, car enthusiasts begin to salivate. Amid the driving rhythm of heavy-metal music, smoke and blinding lights, Kia Motors America (KMA) took the wraps off a performance-oriented three-door Soul coupe concept that hints at what could possibly be the future of Kia's wildly successful Soul.

"The idea was to make the Track'ster tough looking, like a bulldog," said Tom Kearns, chief designer for KMA. "But the car had to be approachable as well. We wanted to base the car in reality so people instantly knew it was a Soul, but with a lot of attitude. It had to be a bold interpretation that would change people's conceptions of what a sporty Kia could be."