SOURCE: Kia Motors Corporation
Kia Motors brand value skyrockets 480 percent since 2007
Kia first entered Interbrand's annual 100 'Best Global Brands' rankings in 2012, coming in 87th place with brand value of US$4.1 billion, and subsequently rose four spots to 83rd position in the 2013 study following a 15% increase in brand value to US$4.7 billion. During the past year, Kia's brand value increased by a further 15% to US$5.4 billion, elevating the Korean automaker nine places to 74th position. Kia's increase in brand value according to this year's study is more than double that of the top 100 companies' average brand value growth rate of 7%.