SOURCE: Kia Motors Corporation
Kia Motors Extends Major Sponsorship of Australian Open Through to 2018
The sponsorship rights of the renewed agreement will remain largely the same, with a host of new marketing programs to be introduced by Kia at the Australian Open over the next five years. Kia will continue to supply more than 100 official tournament vehicles each year for the safe transportation of players, officials and visitors. In addition, branded and integrated on- and offline experiences, such as the interactive Grand Slam Oval fan area at Melbourne Park, the live site at Fed Square in Melbourne, 'Kia Fan of the Day' and 'Kia Fan of the Tournament' contests will continue to boost fan engagement and excitement.