SOURCE: LEGO Group
LEGO Group Partners with WWF and Focuses on Suppliers to Reduce Climate Impact
<Br>As part of the LEGO Group's ambition to deliver a positive impact on the planet, the toy manufacturer has signed a partnership today with WWF pledging to intensify their work to improve performance on a range of environmental priorities – including greater focus on collaboration with suppliers to reduce total carbon emissions.
Highlights from the partnership agreement
• In 2014 the LEGO Group will initiate test projects together with suppliers to co-create best solutions to address the supply chain carbon emission impact.
• The LEGO Group will work with an environmental strategy for materials which could include producing products using fewer materials, keeping the recyclability high and using renewable or recycled materials.
• The LEGO Group will look into how it can best innovate its products to be more sustainable.
• By the end of 2016, the energy used to manufacture one tonne of LEGO elements must be reduced by, minimum, ten percent compared to 2012.
• The LEGO Group has committed to produce more renewable energy than the company uses in its facilities, i.e. be 100%+ renewable* by 2016.
Commenting on the new partnership, the LEGO Group's CEO, Jørgen Vig Knudstorp, says;
"We have experienced strong growth for eight consecutive years and, as we grow, we are becoming increasingly aware of the impact we leave on the planet. Partnering with WWF is an important step in our efforts to get the best out of our sustainability initiatives. We are proud to contribute to WWF's overall vision of 100% renewable energy by 2050 and already now they have played a part in the targets we have set – and how we can achieve them."
Gitte Seeberg, CEO of WWF Denmark comments on the partnership;
"Rapid climate change is the largest threat against nature and human society worldwide. This is a key focus for WWF globally. Working with companies, such as the LEGO Group, which shares our concern, is essential to be able to achieve our vision of 100 % renewable energy by 2050. With the support of WWF, Climate Savers member companies have cut their CO² emissions by more than 100 million tonnes since 1999. This is about twice the current yearly CO² emissions of Denmark. Therefore, changes in corporate practice are essential if there is to be real progress for the climate. And in WWF we are very happy that a major player like the LEGO Group is now also a Climate Saver."