• 08-JUN-2012

  • SOURCE: LEGO Group

LEGO Group Reputation Claims 10th Place Globally

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The Reputation Institute conducts an annual reputation survey of the 100 largest and most known brands, the so-called RepTrak 100TM. For the past six years the LEGO Group has topped the Danish list. The LEGO Groups corporate reputation for 2012 is positioned as number 10 in the global survey by Reputation Institute.

Jørgen Vig Knudstorp, CEO of the LEGO Group is encouraged by the results despite a lower placing than 2011: "The 2011 results were quite surprising as they placed the LEGO brand in the very exclusive company of high profile and much bigger companies. That we are able to finish in the top 10 this year is amazing, and stresses that we have a strong position in the market," he says. "It also shows how incredibly important it is that we keep doing the right thing in the right way. We need to deliver outstanding service to our customers – and most important of all, we need to deliver creative play experiences for children around the world." Available material includes general views and soundbites with CEO for the annual results.


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