• 28-APR-2014

  • SOURCE: LEGO Group

New Office in Shanghai Reinforces LEGO Group Commitment to Asia

The LEGO Group inaugurated a strategically important main office for the company in Asia. The new office is located in Shanghai, China.

"The new main office in Shanghai, our current main office in Singapore, and the establishment of our own manufacturing here in China, are all testaments to our firm commitment to establish a solid presence in China and Asia. We want to contribute to the very positive development and modernisation China is already experiencing. We want to do so by understanding the culture better, by delivering high quality products for children and educational institutions, acting in a responsible manner and contributing to further focus on learning through play. We believe all of this is very important for children all over the world," said Jørgen Vig Knudstorp, President and CEO of the LEGO Group.

Over the past few years, the Danish manufacturer of play materials based on the iconic LEGO® brick has experienced a massive commercial success and an unprecedented growth, more than quadrupling revenue in 10 years. In recent years growth has been especially strong in China and other Asian markets, where millions of children have placed LEGO products high on their wish lists. In China alone, LEGO sales grew by more than 50% in 2013.

"The potential in China and Asia is huge, and I'm extremely proud that we one day take part in the start of the construction of a new LEGO factory in Jiaxing and the next day celebrate a significant expansion of our physical presence in Shanghai with a new office and strategically important functions located close to our customers, children and parents in China and Asia."