• 14-MAY-2012

  • SOURCE: LEGO Group

World Record for the Tallest LEGO® Tower Celebrating LEGO Group's 80th Birthday

WORLD RECORD LEGO® TOWER. In celebration of LEGO Group's 80th birthday, LEGO Korea have built a tower to beat the previous 31.6m record set in France. Armed with over 500,000 bricks, 4,000 children contest winners and 5 days of building time, the event has attracted more than 50,000 visitors. The build took place outside the Olympic City stadium of Seoul, Korea. The Crown Prince of Denmark placed the last record breaking brick on Sunday evening to the tower that reached 31.9m.

LEGO Group have had a strong presence in Asia for decades and are the first branded toy in the Korean market. The company is hoping that events like this will bring families together to have fun and enjoy the power of the brick. Material from the event will be available throughout the day on Sunday, May 13.

Available material includes general views from days 4 and 5 of the build, views from the crane and the Crown Prince of Denmark laying the last brick on the tallest LEGO Tower in the world. Soundbites with LEGO General Manager Korea and Master Builders are also available. Stock footage includes headquarter shots and soundbites with Jens Peter Poulsen, Head of Asia. Time lapse video and an edited package is also available.