• 20-MAY-2016


Keep Memory Alive's 20th Annual Power of Love Gala Honoree Tony Bennett Recognized with Las Vegas Marquee Display and Street Renaming

Tony Bennett Beyonce

LAS VEGAS -- On Thursday, May 19, Keep Memory Alive’s 20th annual Power of Love® gala honoree, Tony Bennett, was recognized as 20 Las Vegas marquees around the city lit up with an image of the world-renowned artist in celebration of his 90th birthday and participation in the Gala. More than 50 people attended the invite-only fête, including Bennett’s wife Susan Benedetto, while dozens of onlookers gathered around to watch the ceremony, which took place on the iconic Brooklyn Bridge at New York-New York Hotel & Casino.

Local Las Vegas entertainer Mark Shunock served as the emcee of the soiree and kicked-off the event by introducing the man of the hour, Bennett, and Keep Memory Alive Co-Founder and Chairman Larry Ruvo. Clark County Commission Chairman Steve Sisolak then gave remarks recognizing Bennett’s outstanding career by proclaiming Las Vegas Boulevard to be renamed “Tony Bennett Boulevard” for the full day of the Gala on Saturday, May 21. Following Sisolak’s presentation, Rossi Ralenkotter, president/CEO of the Las Vegas Visitors and Convention Authority, acknowledged Bennett’s impact on Las Vegas.  

Next, Bennett and Ruvo took to the stage to discuss Bennett’s career, milestone birthday and what Keep Memory Alive and brain health means to him. Ruvo then lead the crowd in singing “Happy Birthday,” which concluded with a Dom Pérignon champagne toast by Shunock as the marquees illuminated with Bennett’s picture. Las Vegas marquees that helped mark the occasion included Bally’s Las Vegas, Caesars Palace, Excalibur Hotel & Casino, Fashion Show Mall, Fremont Street Experience, Golden Nugget Hotel & Casino, Harrah’s Las Vegas, M Resort, Maverick Helicopters, Miracle Mile Shops, MGM Grand Hotel & Casino, New York-New York Hotel & Casino, Paris Las Vegas, Planet Hollywood, Rio All-Suite hotel & Casino, The Cosmopolitan of Las Vegas, The Cromwell, The Linq Hotel & Casino, Tropicana Casino Hotel Resort, Wynn | Encore.

Bennett will be honored Saturday, May 21 during the 20th annual Power of Love® gala at the MGM Grand Garden Arena, where some of the biggest entertainers in the industry will join together to celebrate Bennett and his career. James Corden, Andra Day, Darius Rucker, Jordin Sparks, Steven Tyler and more will perform heart-felt tributes of some of Bennett’s infamous hits. Continuing its 20-year history, the star-studded event raises funds and awareness for Cleveland Clinic Lou Ruvo Center for Brain Health and its fight against brain disease including Alzheimer's, Huntington's and Parkinson's diseases, multiple sclerosis and multiple system atrophy.