ANCHOR LEAD: Turkey is considered by many to be the best place in the world to find the highest quality pistachios. Brian Osuch discovers an exciting offering from Nestlé that brings this regions unique flavor to the U.S. and transports chocolate lovers into a brand new experience. (:59)
SCRIPT: Lifestyles, I’m Brian Osuch. It’s a taste that has an eighty-year-old history and now chocolate lovers in the U.S. can discover it just in time for World Pistachio Day on February 26th. Shelly Lofino, brand manager for Damak at Nestlé USA…
CUT: (Lofino) Nestlé is proud to share this hallmark brand from our international portfolio. Damak offers a unique combination of crunchy pistachios and silky smooth chocolate - a bold and exotic pairing. It’s a one-of-a-kind taste that must be sampled to truly appreciate.
SCRIPT: Damak is Turkish for “great taste,” alluding to the country’s centuries-old history in pistachios. To honor this tradition, Damak is working towards making a positive impact on the lives and livelihoods of the farmers who grow their premium pistachios.
Lofino says Nestle Damak has committed over one million dollars to fund training
in the most efficient agricultural techniques to not only improve and increase harvests, but also to improve the welfare of the farmers in the Gaziantep growing region.
For more, go to NestleDamak.com. That’s Lifestyles from Nestle.
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