• 22-MAY-2013

  • SOURCE: PricewaterhouseCoopers LLP

Co-creation is Driving Innovation, Collaboration and Customers into Dealerships

Looking ahead: Driving co-creation in the auto industry [report cover]
DETROIT, 22 May 2013 ― Technology has put co-creation in the fast lane and automotive companies that leverage social mediums and data to engage stakeholders will likely have a competitive advantage, according to Looking ahead: Driving co-creation in the auto industry, a new study released today by PwC. Companies using collaborative methods can provide the opportunity to connect with customers, dealers, employees and suppliers. The companies that successfully tap the feedback from these groups can enhance product design, create in-depth customer experiences and increase the effectiveness of their corporate social responsibility programs. For more information, visit www.pwc.com/auto.