SOURCE: PricewaterhouseCoopers LLP
The End of the Digital Beginning: Challenge for Media Companies now Lies in how to Implement Digital Strategies, according to PwC
According to PwC's annual Global Entertainment and Media Outlook 2012-2016, released today, digital opportunities are now well understood by media companies, advertising agencies and advertisers themselves: the industry is approaching the 'end of the digital beginning' as rising comfort levels with digital mean that it is becoming business-as-usual. Although the 'fog' experienced in the past few years around strategic options is lifting, there is more to be done: today's challenge is in the implementation of those digital strategies. Available video includes soundbites from Marcel Fenez, PwC Global leader, Entertainment and Media, as well as general views.