Question 1) - PwC recently released its 17th Annual Global CEO Survey. How do China CEOs see the global economy and their own growth prospects in 2014?
Question 1) - 普华永道最近公布了第17次全球CEO调查报告，你们发现中国的CEO们怎样看2014年全球经济以及他们的盈利展望？
Answer 1) - Despite the slower pace of growth in the Chinese economy, China CEOs are more confident about their ability to grow revenues in the next 12 months than they were last year. 48% of the Chinese CEOs we surveyed in PwC's 17th Annual Global CEO Survey said they are 'very confident' of growth in the short-term compared to 40% who said the same thing last year. This optimism continues into the next three years.
Answer 1) - 虽然中国经济增速放缓，但受访的中国CEO对未来12个月他们企业收入增长的信心，比去年调查有所增加。在我们第17次全球CEO调查中，48%的受访CEO说他们对企业短期内取得增长表示「非常有信心」，去年调查这个比例只有40%，而这方面的乐观情绪已经是连续第三年。
Besides their own growth prospects, China CEOs are equally as confident about the global economy, more so than last year. Only 6% expect the global economy to decline in 2014 compared to 14% who said the situation will worsen in 2013. 48% believe the global economy will improve this year.
This confidence can be seen in their hiring plans. 64% expect to increase their headcount in the coming year, with only 9% saying they are likely to cut their workforce.
Question 2) What worries China CEOs most?
Question 2) 那中国CEO最担忧的是甚麼?
Answer 2) China CEOs may be confident about their own growth prospects and the state of the global economy. But that doesn't mean that they can afford to breathe a little easier. Sluggish growth, in both developed and high growth markets are what's keeping them up at night. China CEOs have a valid cause for concern as an increasing number of them have ventured beyond their borders and are invested heavily in foreign markets.
Answer 2) 中国CEO可能对自己企业以及全球经济充满信心，但这并不代表他们可以鬆一口气。不论是已发展抑或高增长市场，企业的增长速度未如理想，这就是教他们担心的地方。此外，中国CEO们另一个明显的忧虑，就是他们当中愈来愈多到海外发展，部份甚至在海外市场作出巨大投资。
And like most of their colleagues globally, China CEOs are also worried about the implications of over-regulation. In fact, a slightly higher percentage, 67%, cite this as a potential threat to their companies growth than last year's 60%.
High and volatile raw materials prices also weigh heavily on the minds of China CEOs. No surprise there. China’s continued urbanisation and huge construction market means a continuous source of demand for construction-related commodities such as iron ore, copper and cement. And price fluctuations are something that they rather not worry about.
Question 3) Where do China CEOs see growth opportunities in 2014?
Question 3) 那麼中国CEO认為2014年哪些空间最有增长潜力？
In the past, China CEOs would turn to M&As or organic growth to grow their business. This time, they see opportunities in the next 12 months coming from product and service innovation. 43% said this is where they expect growth to be. And encouragingly, 35% have already started or completed the changes they're planning to make their companies more innovative.
The M&A route is no longer seen as an attractive growth opportunity, with only 7% picking this as a potential growth revenue stream. Instead, more i.e. 22% would prefer to grow their revenues by increasing their share in the existing markets they are in.
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