• SOURCE: Procter & Gamble

How to Kick Hair Damaging Habits



Audio Package
ANCHOR LEAD: Having healthy, great-looking hair starts from the scalp. And one celebrity stylist says there is a way you can help get your hair back to its naturally healthy appearance. Moira Noriega has more. (:60) SCRIPT: Lifestyles, I'm Moira Noriega. A new survey conducted by Wakefield Research, on behalf of Head & Shoulders, finds that 91% of U.S. women damage their hair almost every day. But, celebrity stylist Sunnie Brook Jones says you can still look your best, even if you have dandruff or damaged hair. CUT: (Jones) Women want it all – a great fragrance, a product that isn't harsh on their hair and a quick and easy fix, regardless of their hair type or the type of damage that's been done. So, in other words, a way to treat their scalp issues – since a healthy scalp is essential for great-looking hair. SCRIPT: Jones says it's important to restore the moisture barrier of the scalp – which helps reduce breakage and improves its resilience against damage. CUT: (Jones) For the 57% of women in the U.S. that consider their hair to be damaged, I recommend Head & Shoulders Damage Rescue shampoo and conditioner. It includes a specially designed blend of care and conditioning ingredients to leave hair up to 10X stronger after just four washes. SCRIPT: For more, visit the Head & Shoulders for Women Facebook Page. That's Lifestyles from Head & Shoulders. I'm Moira Noriega.
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