• SOURCE: Procter & Gamble

P&G everyday Launches Mid-Year Resolution Campaign



mp3 (audio)
ANCHOR LEAD: Six months into the year, how many of us have honestly kept our New Year's resolutions? P&G everyday says it's not too late to make a pledge to add a little more inspiration to your daily life. Brian Osuch has more. (:60) SCRIPT: Lifestyles, I'm Brian Osuch. It's not surprising that a recent survey polling 1000 U.S. men and women revealed that 51 percent of Americans failed to follow through on their New Year's resolutions. 88 percent believed they would be more successful if they set smaller, more manageable resolutions versus committing to one large goal. P&G's Audrey McClelland. CUT: (McClelland) Americans should rethink their New Year's resolutions and instead think about making a "mid-year "resolution to make smaller "everyday" pledges that in some way help better themselves and their families. SCRIPT: To help consumers reach their "mid-year" goals, P&G everyday is giving away $1,000 VISA prepaid debit cards every day in the month of June. CUT: (McClelland) P&G everyday's smart living tips, value savings advice and free samples on their website will further help families reach their goals and help them lead more rewarding and fulfilling lives. SCRIPT: For more information and to make your own personal resolutions visit Facebook-dot-com-slash-PG-Everyday . That's Lifestyles from P&G. I'm Brian Osuch.
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