• 13-JAN-2012

  • SOURCE: Procter & Gamble

Procter & Gamble Launches Global 'Thank You Mom' Campaign for London 2012 Olympic Games at Opening Day of First Winter Youth Olympics - New Video Available

Procter & Gamble, an International Olympic Committee (IOC) TOP Partner, has committed to helping improve everyday life for moms around the world through its 'Thank You Mom' campaign for the London 2012 Olympic Games. The company plans to raise $5 million to help establish and sustain youth sports programs around the world. A portion of sales and donations from the company's leadership brands, including Pampers®, Tide®, Gillette® and Pantene®, will help those who moms care about the most - children. Additionally, P&G will also help thousands of moms of Olympians experience the Olympics. 'We believe that behind every athlete is an even more amazing mom,' said Marc Pritchard, P&G Global Marketing and Brand Building Officer. 'P&G is in the business of helping moms. Through our 'Thank You Mom' program we will support not just the moms of Olympic athletes – but every mom who does whatever it takes to make her child's life the best it can be.' P&G and its brands will also sponsor more than 150 athletes, who will be featured in advertising and retail campaigns to generate sales and donations that will help support youth sports. Among the world class athletes sponsored by P&G and its brands are Michael Phelps, Paula Radcliffe, Roger Federer, Jessica Ennis and Lin Dan. Available material includes video from the Press Conference, soundbites and general views.