Global Sports Brand PUMA releases reimagined icons, pairing legendary styles with the brand’s pinnacle in footwear innovation. Finding new ways to evolve product icons into modern designs is a challenge that PUMA gladly accepts, constantly working to create styles that are edgy but relevant. The result is a progressive yet relevant collection, steeped in sport and pushing the limits of streetwear, making the game fresher than ever.
For AW’15, PUMA has elevated famous styles with subtle, contemporary flourishes including IGNITE technology, 3M detailing and urban inspired patterns. This season sees women’s products refreshed with looks that are steeped in sport. All-over print leggings and windbreakers complement clean, contemporary cut sweats, hoodies and crews to create a luxurious sports inspired wardrobe. Women’s footwear continues to push the limits. The application of print on the women’s Aril and R698 elevate the iconic running shoes into a modern style statement, whilst the IGNITE Fast Forward, a performance thoroughbred, explores stylised colour and textures.
Menswear continues to move Sportstyle forward. Cuts are slim and long, creating a look that is both tailored yet relaxed. Coming in shades of black, grey and white this is a collection built for the street. Bold branding is applied in creative, unexpected ways and demands a second look. The men’s collection is rounded out with footwear and accessories. Styles such as the XT-S Blur and R698 Matt & Shine feature vibrant colour pops creating a striking juxtaposition to the apparel’s muted colour palate. Accessories feature abstract urban camo prints adding texture and depth to the seasonal drop.