PUMA has launched its second major Forever Faster brand campaign through a multi-million euro media investment with a dedicated focus on Training. Offering up the question “What are you training for?” the global sports brand challenges individuals and teams to put more energy into training and more positivity back into sport.
PUMA’s take on training is that it’s not an end goal but rather a means to a more positive self and a stronger game. The more energy you put in, the more you get back. PUMA Training swaps excuses for endorphins and aims to be faster, stronger, fiercer. No matter what.
Bringing the campaign to life are the unique training stories documented on film of PUMA’s elite ambassadors – World’s Fastest Man Usain Bolt, multi-platinum recording artist Rihanna, star striker Sergio Agüero, Arsenal Football Club, the Cuban National Boxing team, and more. Shot over the course of four weeks, the film series offers a sneak peek into the training regimen these individuals undergo to make sure they are on top of their game. It intimately captures their motivations and tactics to constantly improve and elevate every game they play with energy, excellence, and enthusiasm. Supporting them is PUMA’s latest in its IGNITE franchise: the IGNITE XT. This high intensity training shoe’s responsive design maximizes energy and movement throughout their high intensity workouts.
Part of this integrated training campaign is the new PUMA PACT, a consumer engagement platform available through the PUMATRAC running app and puma.com/training, shareable through social media. It drives the Brand’s rally cry, #NoMatterWhat, and guides consumers with the tools and motivation they would need in their commitment to make themselves faster, stronger and fiercer. The PACT will see PUMA’s elite ambassadors leading and inspiring consumers to train harder like them, #NoMatterWhat.
For more information about PUMA Training and the new IGNITE XT Training footwear, visit puma.com/training.