18 Jan 2013
Johannesburg, South Africa
B-roll footage of the press conference
PUMA® announced today that it has entered a partnership with Centauro, the largest sporting goods retail chain in Latin America, through which it will sub-license the branding rights to four of its partnered African federations; Ivory Coast, Ghana, Cameroon and Senegal. The partnership is effective from January 2013 through to the end of the 2014 FIFA World Cup® and through this deal, the four African federations will carry Centauro branding on licensed training wear, perimeter boards at training facilities and press walls.
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