• 02-JUL-2015

  • SOURCE: Reebok

Reebok Awarded Two Silver Cannes Lions

Be More Human Digital Experience


July 2, 2015 - Canton, MA – Global fitness leader Reebok received two Silver Cannes Lions at the 62nd Annual Cannes Lions International Festival of Creativity, the world's largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. The Cannes Lions are considered the most coveted award in advertising.Reebok's Be More Human Digital Experience, created in collaboration with San Francisco-based creative agency Venables Bell & Partners, was recognized in the Cyber category, with Reebok taking home two coveted Silver Cannes Lions for the Integrated Multiplatform and the Craft and Design of the website. Additionally, Reebok Korea's ZPump Fusion execution, "Subway Battle," was shortlisted in the Outdoor category for Ambient Interactive Experience.

About the Cannes Lions International Festival of Creativity
The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. Each year in June, approximately 11,000 registered delegates from 90 countries visit the Festival, to celebrate the best of creativity in brand communicate and discuss industry issues. During the week, the festival recognizes the best advertising in the world through awarding Cannes Lions - the most coveted award an advertising professional can receive.

About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it's training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand's fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the official outfitter of the National Hockey League (NHL), the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills.