RoundHouse Named Global Agency of Record for Reebok Classic
January 5, 2015 (Portland, OR) – Roundhouse has announced that it is the Global Agency of Record for Reebok Classic, the brand’s heritage lifestyle category. The Portland, Oregon creative agency is in charge of the strategic and creative development and production of all Reebok Classic campaigns beginning with the Spring/Summer 2016 and Fall/Winter 2016 seasons. This encompasses above-the-line advertising, retail, digital and social. The account is being led by Lani Reichenbach, Account Director and Mako Miyamoto, Creative Director.
“Roundhouse is a perfect fit for Reebok Classic. They have the experience and creativity we were looking for to build this area of our brand, and we’re excited about the partnership,” said Chris Bruyere, Senior Director, Global Brand Creative at Reebok.
“Reebok Classic is legendary and is experiencing global momentum. We are excited to collaborate with such a passionate partner to continue their success abroad and grow it here in the US,” said Joe Sundby, Roundhouse Executive Creative Director and Partner.
The first Roundhouse-led campaigns will debut in Spring 2016. Roundhouse’s relationship with Reebok also extends beyond Classics with the creation of retail campaigns for key Fitness products in 2016.
Roundhouse is one of the fastest growing creative agencies in the Pacific Northwest, providing strategy, brand campaigns, social media, design and development, events, and more. Its clients include adidas, Reebok, Red Bull, Microsoft, Leatherman, Pluralsight and Intuit. Winner of the 2014 Ad Age Small Agency Gold Award for Agency Culture and a 2015 CLIO Sports Award, Roundhouse is headquartered in Portland, Oregon.