Sabra Launches Recipe Makeover Series via Facebook
White Plains, NY (June 4, 2012) – Sabra Dipping Company (www.sabra.com), makers of the country's best-selling hummus, will be inspiring fans with a recipe makeover experience. Three charismatic chefs, selected for their different backgrounds and diverse areas of expertise, will respond to user submitted recipes with a new take on classic American dishes in a custom cooking series on Facebook.
"We know our fans are always looking to discover new foods and flavors and some of the greatest food adventures can begin with recipes already in your cooking repertoire. We are excited to see how our three chefs will put new twists on fan favorite recipes." said Mina Penna, Senior Brand Manager for Sabra Dipping Company.
The program, open to Sabra's Brand Ambassadors, integrates recipe sharing, original video content from professional chefs, and opportunities to win food related prizes. Sabra's series will feature three chefs remaking user submitted recipes in their respective cooking styles. Each host will be armed with the same recipe, but will add flavors and spices inspired by their cultures and culinary adventures. Sabra Facebook fans will be able to view the videos and Brand Ambassadors (an opt-in option for Sabra's fans) will have the opportunity to submit their own recipes for the chance to have them reinvented. The community can upload additional recipes and photos, provide comments and feedback for a chance to win fun, foodie prizes throughout the promotion.
The three participating chefs, Neil Fuentes, Maneet Chauhan, and Chris Cheung come from different culinary backgrounds. While Neal grew up cooking with his mother in their Venezuelan kitchen, Maneet has worked in some of the finest hotels and kitchens in India, and Chris has cooked at some of the hottest restaurants, such as the notable Nobu in NYC, and appeared on several celebrity chefs' television programs. All three chefs have seen and tasted the flavors of the world, and have incorporated their favorite elements into their own cooking.
Sabra is the maker of more than 15 hummus flavors, salsas, guacamoles and veggie dips. All varieties of Sabra Hummus are gluten free, and all Sabra products are certified kosher.
For more information about Sabra's offerings and great recipes with hummus, please visit www.sabra.com.