• 04-JUN-2014

  • SOURCE: Samsung Electronics America

Samsung #DITCHtheDSLR Event in Times Square

Today Samsung ushered in a new era of photography at the #DITCHtheDSLR event in Times Square. Consumers joined Samsung to experience the full NX line, learn more about the future of digital photography, and pledge to #DITCHtheDSLR. Photo enthusiasts, who stood in line, were able to trade in their old DSLR in favor of one of Samsung's new NX30 mirrorless cameras.

The first consumers to #DITCHtheDSLR lined up at 10 a.m. on June 3 – a full 24 hours before the event began!

During the large-scale Times Square activation, which took over the 42nd/43rd Street promenade, consumers enjoyed an interactive experience showcasing the NX camera line and the benefits of a mirrorless system. Consumers were able to capture vivid, high-quality images with the NX30 as slot cars raced around a track, recreate the celebrity-studded most re-tweeted image of all time with Samsung's NX Mini and take in stunning images of the Times Square vista atop the Skydeck.

Adding further personalization to the event, consumers could see themselves on the Times Square billboard, with real-time imagery cycling through one of Manhattan's busiest thoroughfares.


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