SOURCE: Samsung Electronics America
Samsung #DITCHtheDSLR Event in Times Square
The first consumers to #DITCHtheDSLR lined up at 10 a.m. on June 3 – a full 24 hours before the event began!
During the large-scale Times Square activation, which took over the 42nd/43rd Street promenade, consumers enjoyed an interactive experience showcasing the NX camera line and the benefits of a mirrorless system. Consumers were able to capture vivid, high-quality images with the NX30 as slot cars raced around a track, recreate the celebrity-studded most re-tweeted image of all time with Samsung's NX Mini and take in stunning images of the Times Square vista atop the Skydeck.
Adding further personalization to the event, consumers could see themselves on the Times Square billboard, with real-time imagery cycling through one of Manhattan's busiest thoroughfares.